Every report in Google Analytics will contain metrics and dimensions. These types of data are reported in a table with one column containing value of dimensions and in the rest of a table matching metrics. But let’s take a step back and define metrics and dimensions.
Dimensions are types of data that describe characteristics of our users, their actions and sessions. For example, dimensions of a user is a country where our user is coming from, dimension of a action is a page title that they are visiting and dimension of a session could be traffic source.
Metrics are quantitative measurements of user, actions and sessions. Unlike dimensions, metrics are always numerical and they help us understand the behavior of our customer. Metrics of a user are called audience metrics and they numerically show us total amount of our users, action metrics or conversion metrics show us users actions and behavior metrics average amount of pages that users visits. One of most common metric is Visitor or User Metric, which shows us number of unique users that visit our site. With this metric we can easily see the number of new and returning. Page View Metric counts every time our website or page is clicked on and time metric counts user activity.
With metrics we can measure our bounce rate. Bounce rate can be defined as the percentage of sessions with only one visitor interaction. This is one of a key metrics because it can show us if people are using our site like we imagined and also point our if we have problems on our site like setting wrong expectations or poor user experience. High bounce rate can be positive if our website is one page site (example, blog) and user interaction is measured only on one page.
To learn more about Google Analytics, Metrics and Dimensions visit: Google Analytics Academy
References: Google Analytics Academy, Analytics Resources, Digital Analytics Fundamentals
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